Our Top 5 Favorite Influencer Marketing Campaigns
Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who...
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4 Influencer Marketing Mistakes Your Business Can’t Afford to Make
Have you ever gone to see a movie your friend wouldn’t stop talking about? Or bought a song your coworker raved about after-hours? Anyone who gets you to check out something new has been an effective...
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Influencer Marketing from A to Z: A Complete Guide for Businesses
Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as a result of a recommendation? That new customers...
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Approaching Influencers: The First Step to Influencer Marketing, Outreach,...
Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content...
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5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive Results
Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to...
View ArticleFinding Your Perfect Influencer
On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her...
View ArticleParadigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm
Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, skeptical, savvy, and suspicious of traditional advertising approaches. That...
View ArticleThe Same, But Different: Influencer Marketing in the B2B Environment
The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are the...
View ArticleHere’s Looking at You: Instagram TV Launch Means More Options for Influencer...
We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to...
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B2B Influencer Marketing: An Ultimate Guide Plus Case Studies
In today’s digital marketing landscape, consumers and businesses alike are assigning more and more power to a source they trust: the influencer. Tomoson found that the majority of influencer marketing...
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