Influencer Marketing from A to Z: A Complete Guide for Businesses
Did you know that consumers, on average, mention 56 brands per week during regular conversation? That one in every three customers finds your brand as... The post Influencer Marketing from A to Z: A...
View ArticleHow To Market Your Business on Instagram – A Complete Guide
At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently... The post How To Market Your Business on Instagram – A...
View Article6 Critical Questions to Ask Before Hiring a Digital Marketing Agency
A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie... The post 6 Critical Questions to Ask Before...
View Article5 Awesome Digital Marketing Strategies for Niche Businesses
While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades... The post 5 Awesome Digital Marketing Strategies...
View ArticleThe Ultimate Guide to Digital Marketing for Product-Based Businesses
In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you... The post The Ultimate Guide to Digital...
View ArticleApproaching Influencers: The First Step to Influencer Marketing, Outreach,...
Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today,... The post Approaching Influencers: The First Step to...
View ArticleEverything You Need to Know About Digital PR
Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and... The post Everything You Need to Know...
View ArticleEverything You Need to Know About Digital PR
Before there was digital PR there was…well, PR. Publicists worked with print publications, TV stations, and radio stations to gain coverage for their clients and expand their clients’ brand reach. They...
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How To Market Your Business on Instagram – A Complete Guide
At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently has more than 400 million monthly active users and 80...
View ArticleClik here to view.
6 Critical Questions to Ask Before Hiring a Digital Marketing Agency
A strong business relationship, like a strong marriage, requires a lot of give and take. Your agency needs to have the knowledge, expertise, and moxie to give you the strong digital presence that...
View ArticleClik here to view.
5 Awesome Digital Marketing Strategies for Niche Businesses
While the internet has changed marketing for businesses of every shape and size, perhaps one of the most transformed over the past couple of decades has been the niche business. Pre-internet, niche...
View ArticleClik here to view.
The Ultimate Guide to Digital Marketing for Product-Based Businesses
In the olden days of marketing – like, 20 years ago – designing a marketing plan for your product-based business was pretty straightforward. Mostly, you had to show how much better your product was...
View ArticleClik here to view.
Approaching Influencers: The First Step to Influencer Marketing, Outreach,...
Digital marketing is a constantly evolving field. Years ago, all you needed was a website, and maybe a blog. Then along came social media. Today, there is such a proliferation of platforms and content...
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Finding Your Perfect Influencer
On the face of it, there’s nothing mysterious about the role of an influencer. An influencer is pretty much what the name implies: someone who can affect other people’s purchase decisions via his/her...
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Paradigm Shift: New Facebook Tool Makes Influencer Marketing the New Norm
Today’s connected consumer represents a sharp departure from the consumer of the past: relentless in pursuing information, sceptical, savvy, and suspicious of traditional advertising approaches. That...
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The Same, But Different: Influencer Marketing in the B2B Environment
The rise of the connected consumer as the new norm has caused a seismic shift in the marketing landscape, and the growth of influencer marketing has been one of the most visible changes. Gone are the...
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Here’s Looking at You: Instagram TV Launch Means More Options for Influencer...
We recently reported that the mainstreaming of influencer marketing had received an enormous boost in late June when Facebook launched its Branded Collabs app, which enables brands and influencers to...
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5 Reasons Huge Brands are Turning to Micro-Influencers – with Massive Results
Call it the next advance in the evolution of authenticity in marketing. Instead of automatically turning to Instagram’s biggest celebrities to promote their products, major brands are beginning to...
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How To Market Your Business on Instagram – A Complete Guide
At only six years young, Instagram has exploded as not only a social media platform, but also as a versatile tool for marketers. It currently has more than 400 million monthly active users and 80...
View ArticleClik here to view.
Our Top 5 Favorite Influencer Marketing Campaigns
Influencer marketing: do it right, and it can help your brand reach new audiences, increase demand, and gain a devoted following. Do it wrong, and you risk looking like an unlikeable trust fund kid who...
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